Audience Profile

The type of person who would read my magazine is a Radical, who persieves themself to be different from the trend. A Radical would read my magazine, as acoustic music targets a niche audience and not a global one. Achievers could also read my magazine as I could offer instrumental techniques which they would like and find interesting as they are always looking for the next challenge.

But aswell as Radicals and Achievers, Materialists and Post-Modernists could also read my magazine. This is because Materialists want to have something now and this could apply to musicians who want to develop their music playing or musical interests. Post-Modernists may read my magazine because they want to be and to have, and again just as with Materialists they may want to develop their musical knowledge.

Hedonists could also read my magazine if they enjoy music and want to go to lots of gigs and listen to and read about the music they enjoy.

On the jicnars scale I don't think any one from E would read my magazine mainly because I don't think they would be interested in this music taste and I doubt they would play an intrument.

With my magazine I aim to target both the male and female sexes. This is because there are both male and female artists in the acoustic scene and I feel that by targeting both I can increase my audience and this would be a useful thing to do as there is already a small market for acoustic magazines.

Acoustic music is played and listened to people of all ages. There are artists playing this style of music ranging from the young ages of 16 to the older ages of late 50's and onwards.

Because of this I will have to create features in my magazine which will appeal to both sexes and different age groups.

Here are two pictures of a couple who I think would buy and read my magazine. They both look quite arty, musical and quirky and would class themselves as radicals. The type of music they play is a mixture of acoustic and folk. They are both also musicians and play numerous acoustic instruments, such as fiddle and guitars.

They don't have a huge income as his job is a music therapist and spends lots of his time playing and listening to music and she is a session musician. They also try to make money by gigging in various venues, such as pubs and folk clubs.

They spend their money on new instruments and going to see various artists. They drive an estate car so they can fit their instruments in the back of it.

Their favourite music is music from unknown artists. They don't know any pop, rock or r'n'b artists but know of the larger acoustic artists such as newton faulkner.

They enjoy going to music sessions held in pubs and drinking and socialising with other musicians. That is where they feel they hear some of the best music around.

They have a myspace page where they ahev their own music loaded and this is also where they find undiscovered talent in the acoustic scene.

They listen to radio shows such as 'Acoustic Cafe,' 'Acoustic Pie' and listen to the 'BBC Young Folk Awards.' These are all radio shows that play acousitc artists songs.

Over all the tyoe of person who I think would buy and read my magazine is a person who has a musically orientated life or just has a big passion for music and likes playing and listening to acoustic music and is interested in smaller acts and new and up and coming musicians.